Tempur
Interview
DIRECTOR
CINEMATOGRAPHER
PRODUCER
CAMERA ASSISTANT
EDITOR
Mark Kobakian
Conor Jamieson
Natalie Kobakian
Ashleigh Mould
Conor Jamieson
Overview
We were commissioned by Tempur Australia to produce a series of videos that showcased their partnerships with various AFL players. The goal was to create an engaging, and valuable video that appeals to AFL fans, and highlights the importance of rest and recovery and how Tempur supports them in that.
Challenges & Approach
The biggest challenge with this style of video is being able to tell a really good story with the answers the AFL players give. Mark prepares unique questions for each AFL player he interviews to ensure we get the most out of each player, then it’s up to our editing team to decide how to turn this into an engaging story on the other end.
The result
The interviews with the players, combined with thoughtful editing, ensure the videos resonate with AFL fans, making the content both valuable and relatable. The result is a strong connection between Tempur's products and the athletes' performance, driving brand awareness and customer engagement within the sports community.
All class and even better people.
- Jay Rowlings, MADE Sports Group