Mercedes Benz

Overview

We were commissioned by Mercedes Benz at MFW (Melbourne Fashion Week) to produce a series of recap videos for social media that highlighted moments at the event with Mercedes Benz. The goal was to create interest in the event for the following years and showcase their partnership.

Challenges & Approach

The biggest challenge was capturing the event in a cinematic way, romanticising the event in a format that felt unique and inspiring in comparison to standard event recap videos. The video featured unique angles, a heavy focus on location and a stylised colour grade to create a unique vibe which was intentional to make the viewers feel like the event has depth and character. 

The result

The videos captured Mercedes Benz at MFW in a cinematic, stylised way, using unique angles and a distinct colour grade. This approach highlighted their presence and generated excitement for future events, effectively showcasing the brand’s partnership.