Cetaphil

Overview

Cetaphil came to us with a brief and a question. How do we show that two serums are stronger together, while putting their ambassadors Nick and Josh Daicos at the centre of it?

That question is where the concept was born. An AM serum and a PM serum. Two brothers. One idea holding both.

Challenges & Approach

Two metaphors had to run in parallel. Two brothers who make each other better, and two serums that do the same thing. The film only works if you feel both at once, without either being explained.

So the product lives inside the metaphor instead of beside it. Sweat becomes serum. The drip of one reads as the drip of the other.

Then there was the day itself. When you work with two of the best footballers in the country, you get a narrow window to capture years’ worth of content. We weren’t only making a television commercial, the social assets had to come out of the same hours. That meant running multiple sets at once and building the day around their availability rather than ours.

The Result

A 30 second television commercial, cutdowns at 15 and 6 seconds, a social suite across three formats, and a full stills package. All from one shoot day.

Strong on their own. Stronger as a pair.

“WOW guys, incredible work.”
- Head of Digital & Engagement, Cetaphil