Elite Eleven

Overview

Elite Eleven partnered with us for their first international campaign, showcasing their latest collection against the iconic New York City backdrop. The goal was to create a visually stunning campaign that would not only elevate their brand, but drive sales across 9 retail locations, their website, and social media.

Challenges & Approach

The biggest challenge was producing a video that would be filmed in a city our team had never been to, NYC. We had to be extremely innovative and creative to execute a campaign that would stand out in a crowded and competitive market.

The result

The video featured breathtaking shots of the clothing in New York City which is often idolised by the Melbourne market which is why the campaign helped Elite Eleven sell out of the product range 3 times over. The video was a testament to our team's innovation and expertise in creating visually captivating content that connects with audiences. The project also demonstrated how we take our understanding of an already established brand and use that knowledge to create a campaign that resonates with their audience, enhances brand identity, and drives measurable results.

Mark! you and your team have absolutely nailed it! Very happy with how it turned out Abel Studios definitely smashed the brief. Nothing more I can say but "wow". Thank you so much - Ithiel, Creative Director and the team at EE