Puma

Campaign

  • A close-up of Cordae with puma's logo on his face
  • Cordae dancing in a club
  • Cordae Perfoming for Puma in Melbourne
  • Cordae Perfoming and holding a mic
  • Cordae walking with a bodyguard behind him
  • Puma's new shoes sitting on a green background
  • A close-up of Cordae with puma's logo on his face
  • Cordae dancing in a club
  • Cordae Perfoming for Puma in Melbourne
  • Cordae Perfoming and holding a mic
  • Cordae walking with a bodyguard behind him
  • Puma's new shoes sitting on a green background
  • A close-up of Cordae with puma's logo on his face
  • Cordae dancing in a club
  • Cordae Perfoming for Puma in Melbourne
  • Cordae Perfoming and holding a mic
  • Cordae walking with a bodyguard behind him
  • Puma's new shoes sitting on a green background
  • A close-up of Cordae with puma's logo on his face
  • Cordae dancing in a club
  • Cordae Perfoming for Puma in Melbourne
  • Cordae Perfoming and holding a mic
  • Cordae walking with a bodyguard behind him
  • Puma's new shoes sitting on a green background

CINEMATOGRAPHER

EDITOR

Mark Kobakian

Mark Kobakian

Overview

American rapper and Grammy-nominated artist, Cordae, visited Melbourne for an intimate live session hosted by Puma with an exclusive guest list. Puma commissioned Abel Studios™ to capture the performance as part of their new shoe launch.


Challenges & Approach

The main challenge was the tight turnaround. Filming and editing had to be completed within the same day, with only a few hours available.


The result

The team met the brief perfectly, securing approvals from all parties without any revisions. The video went live on Puma’s account later that day.

Other Projects

A person between storage shelves in a large warehouse

DDK

DDK

Documentary

A young man with short dark hair wearing a black shirt stands in front of a blue background with what appears to be a boxing ring or training area visible behind him

Tempur

Tempur

Interview

A person between storage shelves in a large warehouse

DDK

Documentary

A young man with short dark hair wearing a black shirt stands in front of a blue background with what appears to be a boxing ring or training area visible behind him

Tempur

Interview

A person between storage shelves in a large warehouse

DDK

Documentary

A young man with short dark hair wearing a black shirt stands in front of a blue background with what appears to be a boxing ring or training area visible behind him

Tempur

Interview