SorryImBusy

Campaign

  • Two artists actively painting and collaborating in a bright art studio, with abstract paintings leaning against the walls and scattered on the floor
  • Close-up of paint brushes, tubes of paint, and art tools laid out on a wooden table in the middle of an artistic workspace
  • A person holding a cup of coffee while working on a large painting, focusing on adding fine details
  • Artists standing in front of a large canvas, working on abstract designs with splashes of color on the studio floor
  • An artist seated on the floor, painting on a large canvas while surrounded by brushes and scattered paint
  • A painter standing and holding a brush, with vibrant paintings covering the walls and floor, adding the final touches to their work
  • Two artists actively painting and collaborating in a bright art studio, with abstract paintings leaning against the walls and scattered on the floor
  • Close-up of paint brushes, tubes of paint, and art tools laid out on a wooden table in the middle of an artistic workspace
  • A person holding a cup of coffee while working on a large painting, focusing on adding fine details
  • Artists standing in front of a large canvas, working on abstract designs with splashes of color on the studio floor
  • An artist seated on the floor, painting on a large canvas while surrounded by brushes and scattered paint
  • A painter standing and holding a brush, with vibrant paintings covering the walls and floor, adding the final touches to their work
  • Two artists actively painting and collaborating in a bright art studio, with abstract paintings leaning against the walls and scattered on the floor
  • Close-up of paint brushes, tubes of paint, and art tools laid out on a wooden table in the middle of an artistic workspace
  • A person holding a cup of coffee while working on a large painting, focusing on adding fine details
  • Artists standing in front of a large canvas, working on abstract designs with splashes of color on the studio floor
  • An artist seated on the floor, painting on a large canvas while surrounded by brushes and scattered paint
  • A painter standing and holding a brush, with vibrant paintings covering the walls and floor, adding the final touches to their work
  • Two artists actively painting and collaborating in a bright art studio, with abstract paintings leaning against the walls and scattered on the floor
  • Close-up of paint brushes, tubes of paint, and art tools laid out on a wooden table in the middle of an artistic workspace
  • A person holding a cup of coffee while working on a large painting, focusing on adding fine details
  • Artists standing in front of a large canvas, working on abstract designs with splashes of color on the studio floor
  • An artist seated on the floor, painting on a large canvas while surrounded by brushes and scattered paint
  • A painter standing and holding a brush, with vibrant paintings covering the walls and floor, adding the final touches to their work

DIRECTOR

CINEMATOGRAPHER

PRODUCER

EDITOR

Mark Kobakian

Conor Jamieson

Natalie Kobakian

Hunter Lyon

Overview

We were commissioned by SorryImBusy to produce a campaign that would showcase their collaboration with local artists, reflect their brand's values and launch their latest collection. 


Challenges & Approach

The biggest challenge was to create a video that would capture the essence of the brand while also staying true to the artist's work in a visually stunning way. Our team had to be extremely creative and innovative in order to create a campaign that would stand out in a crowded and competitive market.


The result

The video featured cinematic shots of the artwork and artists working in the clothing collections accompanied by a captivating soundtrack. This project demonstrated the power of film to generate significant engagement on social media around the launch of a new collection. 

We had the absolute best experience working with the team at Abel Studios. They understood our vision completely, and brought it to life without any hiccups. We'll definitely be working with them again in the near future!
- Simon & Nick, Founders

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