EE World

The Brief

Elite Eleven partnered with us to create the EE World campaign, establishing the brand’s universe and bringing the full range of Elite Eleven product into one cohesive story.
The goal was to introduce EE World in a way that felt clear, confident, and flexible across social, retail, and campaign use.

Challenges and Approach

The biggest challenge was creating a single campaign that could represent multiple lifestyles without losing focus. Elite Eleven’s audience spans performance, lifestyle, and everyday wear.
Our approach was to build a defined world that allowed different people and use cases to exist within it, while keeping the product and brand at the centre.

The result

The campaign established EE World as a clear expression of Elite Eleven’s brand universe.
It showed how the range fits across different lifestyles and moments, while maintaining consistency in look and tone.
The project demonstrated how a well-defined campaign world can strengthen brand identity, support future creative, and give the brand a strong foundation to build from.